THE PUTTER DESIGN TIMELINE

HISTORY OF THE PUTTER

There’s a reason why a putter design lasts for more than 400 years…It’s because it works!  For more than 400 years putters were designed with the shaft to enter at the extreme heel of the club head to promote the ideal face rotation during the stroke.  The SG Putterwoods share this same feature which produces a stroke that returns the club face back to square at impact causing the ball to roll down the intended target line to sink more putts.  The shape of the Putterwood is similar to the shape used successfully for 400+ years, but using 21st Century materials and technology we’ve dramatically improved on an icon of the past to create the best performing putter in the world.

EVOLUTION:

1502 – The date many believe the game of golf first started. Wooden clubs with wooden shafts, similar to the photo above, were used as putters to knock the ball along the ground and roll it into a hole. The pear-shaped club head design for putters was used for more than 400 years.

1910 – The wooden club head was nearing its end as the choice of material for putters. Different types of metal were being used in the early 1900s. Still though, wooded putter heads with the pear-shaped club head were still commonly being used.

1930 – The famous putter named, “Calamity Jane” used by Bobby Jones to win the Grand Slam in 1930. Notice the heel-shafted club head now made of steel. A similar shape to an iron with very little loft. All of the weight of the putter, less the hosel, is evenly distributed directly behind the striking face.

1962 – The “Arnold Palmer” putter was used by Arnold Palmer to win multiple Major Championships. The Wilson 8802 was a similar putter that Ben Crenshaw used to win two Masters. Phil Mickelson has used a similarly shaped putter for most of his career and has been looked at as one of the game’s all-time best putters. Notice the putter is still heel-shafted with all of the weight evenly distributed directly behind the striking surface.

DEVOLUTION:

1966 – 2016 – Karsten Solheim came along as an engineer from GE to the golf industry through developing his PING Anser putter. He moved the shaft off the heel and created a goose-neck style hosel and introduced toe/heel weighting to putters. Popularity of the Anser putter began to develop when Julius Boros won the PGA TOUR’s Phoenix Open using it in early 1967. For more than 50 years, many putter designs have used the goose-neck hosel and toe/heel weighting as their cornerstones. Although hundreds of new designs boasting these features have come and gone in the marketplace, golfers still greatly struggle with their putting!

REVOLUTION:

2017 – Introduction of the revolutionary Putterwood which combines a similar pear-shape and the heel-shafting of putters that proved successful for more than 400 years with new materials and 21st Century technology. This new design produces a putter with a Hollow Core that produces more ball speed off the face ensuring golfers get the ball to the hole more often to make more putts. More than 90% of the weight of the Putterwood is located directly behind the striking surface, appropriately named Forward Concentrated Mass, enlarging the sweet spot of the putter to the entire face giving golfers a great feel no matter where they strike the ball on the club face. The Extreme Heel Shafting of the Putterwood helps accelerate the putter through impact to ensure the ball starts on line and stays on line all the way to the bottom of the cup. Thousands of golfers around the world are already benefitting from the Putterwood’s revolutionary design to sink more putts and lower their scores.

4 DISTINCT SHAPES/SIZES

3-Wood Design

$199.99

Hybrid Design

$199.99

Hybrid-Blade Design

JXS-HB Putterwood Putter

Hybrid-Blade Design

$199.99

Blade Design

$199.99